Share This Article
Content marketing tools go a long way in shaping how successful you will be as a content marketer. But looking through the thousands of content marketing tools available can lead to information overload. The finest content marketing tools, apps, and software make it modest and also easy to produce engaging content to convert website visitors into customers.
Whether business-to-business (B2B) or business-to-consumer (B2C), your marketing content needs to be clear and specific. The best content marketing tools help you communicate your business narrative to appeal to the right customers. While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can help you get the job done better, easier, and more efficiently.
Hundreds of content marketing tools are available – some free or cheap – and some very expensive. They also serve many purposes, from content ideation to production to promotion, optimization, and more. The content marketing technology landscape is growing every year.
Need for Content Marketing Tools
- Content marketing tools can help you save time and money by improving the quality of your content and optimizing your overall content marketing strategy.
- They can give you new topics to write about, help you reach your buyers, get visitors to engage with your content, and also help them decide.
- Your mastery of these content marketing tools will go a long way in defining your success as a digital marketer.
How to select the best Content Marketing Tools for you?
When selecting the best content marketing tool for you, study the size of your business and what marketing features you want tools for. For example, different content marketing tools can help with content management, sales and marketing, and advertising on social media.
You’ll want to check if the tool offers web page templates, that way, you can also create a professional feel without relying on a designer. Also, check out the collaboration features if multiple people work with these tools.
The Best Content Marketing Tools
Good content is at the heart of an effective marketing campaign. A business can establish itself as a trusted expert in its field through high-quality content. Content creation is also considered the top priority for 80 percent of digital marketers. So, what content marketing tools can you use to boost your marketing campaign?
Below, we listed the very most excellent business content marketing tools for professionals:
Hub Spot Academy – Content Institute
Hub Spot Marketing Hub is a platform that offers various tools for content management, sales and marketing, and social media advertising. This hub eventually, goes far beyond simply setting up a website and editing your content and offers a rich set of tools to help improve conversions.
It basically, offers options for split testing, content hosting, and communications within a sales team and with clients, along with goals and objectives that can be tracked using Hub Spot’s analytics software. Hub Spot Academy’s Inbound Marketing Certification is now the official credential of the inbound movement.
The Academy’s online courses are available in four languages, and hundreds of people worldwide complete their award-winning diplomas daily. Hub Spot Academy, the official Hub Spot learning site also aims to educate and inspire people worldwide and provides the best content marketing resources.
- High-quality projects.
- We have personalized course recommendations.
- Video content
- Ongoing evaluations.
- Practical certification tests.
BuzzSumo – Content Inspiration Website
BuzzSumo is the go-to tool for locating the best places to distribute your content and gain a competitive advantage. This program searches for conversations on various topics and types of content to help you find the most vital possibilities for your blog articles and website content. In addition, you can use BuzzSumo trending content in addition to searching.
Generally , BuzzSumo allows content marketers to evaluate the top-performing content in any market area. Its powerful social search engine detects the most shared material for a topic, author, or domain, giving users insight into what content is popular with their target audience. Content marketers may also use this information to assist users’ content development efforts and provide valuable insights into the subsequent success of the material on social media.
- Competitive analysis.
- Influencer discovery.
- Multichannel marketing.
- Data visualization.
- Content management.
Grammarly – Writing/Writing Assistant
Grammarly is the world’s most advanced writing assistant, helping you write high-quality content and increase engagement on social media. Copywriting is the art of converting content for a specific target audience and gaining the audience’s attention. The core process for creating content focuses on audience engagement, making it more valuable to the original author.
Furthermore, to improve customer engagement, Grammarly has a pitch detection feature that automatically examines word choice, punctuation, and capitalization. In addition, to ensure that material is contextually correct, the spell-checking tool helps users recognize and correct misspelled or misinterpreted terms.
The built-in plagiarism detection tool however, scans and matches text against online sites and scholarly articles in the Pro Quest database, allowing students, teachers, and professional writers to create original, referenced, and attribution articles.
- Context orientation.
- Natural language search.
- Analysis of feelings.
- Comparisons in real-time.
- Content management.
Contently – Content management tool
Contently is a content management platform that helps you create, publish, distribute, and monetize content in the blogosphere. It helps clients develop a distinct brand story to engage new audiences. Users can create a content strategy and define the right editorial staff to achieve and commit to the goals with the support of Contently’s strategic teams.
Contently can also connect users with over 55,000 skilled freelancers, so users will never run out of new publishing ideas. In addition, you can streamline the publishing process by keeping track of schedules, developing custom approval procedures, and managing all editorial materials in a single platform.
You can also post all your original material directly from Contently to your social media pages while monitoring daily engagement numbers to see how your audience responds to your content. Contently’s paid media optimization solution is also available to users.
- Content library.
- Content publishing options.
- Content management.
- SEO management.
- Integration of social networks.
Hootsuite: social media management tool
Hootsuite is a social media organization and scheduling app that you can use to organize, manage, and share your social media content. Quick access to a wide range of social media services within it saves time and increases the efficiency of your social media platform.
Seamless integration of social media throughout your organization can also build your brand, develop customer interactions, and create business results that business executives care about.
With Hootsuite, you can schedule posts across multiple social networks, manage paid and organic social content simultaneously, easily track customer conversations, break down silos in how you collaborate with your organization, and get real-time actionable insights from social networks to do critical business: decisions, all from a single, intuitive dashboard.
- Social listening.
- Collaboration tools.
- Social Promotion.
- Social Performance Management.
- Social sharing.
Optimizely – SEO/Web optimization tool
Optimizely is website optimization software that offers A/B and multivariate testing and tools to track engagement, clicks, conversions, signups, and other metrics. In addition, businesses can use the platform to run A/B, multivariate, and multi-page tests for data-driven decision-making.
Users can use A/B testing tools to compare changes to an existing web page design to see which is most effective with visitors in increasing leads, revenue, contributions, signups, downloads, and traffic—user-generated content.
- Visual Funnel analysis.
- A/B testing.
- Data visualization.
- Conversion rate optimization.
Content marketing is about engaging consumers with your brand, building awareness, and empathizing with their pain points as individual customers. This empathy is also visible through content campaigns that take over media, including business blogs, vlogs, videos, webinars, social media, podcasts, OOH, digital advertising, and many other content outlets.
Once your audience is engaged, you can empathize and engage with them, positioning your services as a solution they can benefit from. This type of soft selling comes organically and can help increase the visibility of your business. Strong content marketing is therefore, all about communicating your brand, a call to action, and providing unique selling points to customers using publishing tools, apps, or software.