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About Ecommerce Website Design
An Ecommerce website design involves creating and launching a virtual store to sell products. Your website structure influences 75% of your store’s credibility, and you have less than a second to make a first impression. That means perception is everything, and your customer’s perception is a reality that matters.
Good e-commerce web design is all about using the right colors, fonts, images, words, and graphics to convince visitors to purchase. Your e-commerce website design should attract potential customers, provide a great user experience, and present your store in the best light.An e-commerce site allows you to build your brand, connect with more customers, and sell more products, but only if you have the right website design.
Tips for Ecommerce Website Design
Top 11 e-commerce web design tips to help you take your store to the next level:
- Keep it simple
One of the main rules to remember during the e-commerce design process is ” keep it simple.
When it comes to designing an e-commerce website, simple is always better. The more elements you have on the page (Colors! Banners! ALL THE POP-UPS!), the more you take away from the website’s goal: closing a sale. Keep your design clear, clean, and simple, and focus on the sale.
- Make branding a priority
When it comes to shopping online, people want to buy from established brands, not anonymous e-commerce sites that look like a front to try to steal credit card information.
If you want to build the trust you need to generate serious sales with your e-commerce business, consider your brand seriously. Your brand is like the DNA of your eCommerce business; it’s about who you are as a business, what you’re about, and how you’re different from your competitors, and it plays a massive role in creating a connection with your audience and driving sales.
- Think like a website visitor
If you need your eCommerce website design to connect with your audience, you must think like your audience. Ultimately, there are only a few things your potential customers want in an e-commerce experience: a site that is easy to navigate, well-designed, and makes the checkout process easy, straightforward, and hassle-free.
And if you want your eCommerce store to be successful, you better give them those things.
During the design process, put yourself in the shoes of your visitor. What kind of layout will be more accessible for them to navigate? How can you organize your products in a way that makes sense to the end user? How can you simplify the checkout process?
When you think like your customer, you can anticipate what they want from your e-commerce store and design your site to meet those needs.
- Use color to your advantage
Choosing colors for your e-commerce site is more than saying, “Well, red is my favorite color, so let’s make everything red!” Color is a potent tool, and if you understand the psychology behind color, you can use it to your advantage (and make some serious sales in the process).
Different colors can inspire different feelings, emotions, and actions, so if you want your e-commerce site to convert, you should use those color inspirations to your advantage.
Or, if you want to increase your credibility, incorporate blue into your web design. Blue is not only a universally loved color but has also been shown to increase feelings of confidence, making it a go-to in the business world (there’s a reason the color blue appears in more than half of all logos).
The point is that color is one of the most powerful tools in your design toolbox, and if you know how to use it, it can significantly impact your e-commerce design.
- Use high-quality images
In web design, it is well known that images increase conversions (for example, a recent case study showed that incorporating more relevant ideas into a website design increased conversions by more than 40%). And that is even more true when it comes to eCommerce.
Nobody is going to buy a product without seeing it. If you want people to purchase your products, you must show them what they are buying through high-quality product images. Getting professional images of all your products (and pictures of your product from multiple angles) goes a long way to building trust with your customers. They are more likely to purchase if they feel confident that they know what they are buying.
But if there are no images of the product they want (or just a single, low-quality image), they’ll be more reluctant to purchase, and their conversions will plummet. Do yourself a favor and have plenty of high-quality images of whatever you sell on your eCommerce site. Your conversions will thank you.
- Make your content scannable
You can spend days crafting long product descriptions on your eCommerce site. But we’ve got news for you: no one will read it. Research shows that most website visitors only read about 20% of the text on any web page. Instead of reading content word for word, they scan the text for critical information, so if you want to get your point across (and drive sales in the process), you need to make your content scannable.
Divide your content, product descriptions, blog posts, or an “about us” page into an easy-to-scan format. Keep sentences and paragraphs short, use bold to draw attention to crucial information. And use bulleted lists to break up large blocks of text. The easier your content is to scan, the more likely your audience is to absorb your key message. And the more likely you are to make a sale.
- Make it look professional
An eCommerce site’s basis is asking your website, visitors to buy something from you. And as a result, you’re asking them to hand over sensitive information, like your credit card information. Which they won’t feel comfortable with if your website doesn’t look professional.
Investing in a professional website is a must. If you want to build trust with your customers, and making that trust is a must. If you want your store to be fruitful.
- Use social proof
When designing your e-commerce site, look for ways to show potential customers. And the positive feedback you’ve received from your existing customers. Add a rating section where people can rate your products (and get as many 5-star reviews as you can). Add a testimonial section where you feature client photos with a quote or two about their great experience working with you. Ask customers to review your products and what they like about them, then add them to your blog.
The more your website visitors see that other people have had a positive experience buying from your site . The more trustworthy you appear to be, and as a result, the more your conversions will increase.
- Make categories easy to navigate
Nothing, and we mean nothing, will kill a sale faster than clunky product pages. Suppose visitors to your website must click through ten menus before finding the product they’re looking for. In that case, they’ll quickly abandon your website and connect directly to a competitor’s site.
Make your product categories and product pages easy to navigate. Make it easy for your customers to search for products and filter them by color, size, or type. The easier it is to navigate your categories and pages. The easier it will be for your customers to find what they are looking for, and the easier it will be for them to make a purchase.
- Make him answer
It’s official: mobile devices have overtaken desktops as the most popular way to browse the web…and that includes shopping. We’ll be short: to capture customers who want to shop on their phones or tablets. You must ensure your website design is fully responsive. Otherwise, you may not convince those valuable mobile visitors that your site is where they want to make a purchase.
Hence, designing an e-commerce website can be tricky, but now that you know the best e-commerce web design tips, you have everything you need to create a site that looks amazing and converts like crazy.