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About Content Marketing Resources
Content marketing resources are educational routines and materials to help you focus on how to drive meaningful interactions from your readers. Our content marketing resource is where you can find the best resources online to produce better content with maximized results.
Content marketing resources ultimately affect the promotion of your business. When it comes to online marketing, different resources of content are everything. It will set your business apart and drive lead conversion through relevant online traffic. It’s crucial to properly understand the different content resources to use them effectively for various campaigns to connect with audience segments.
Content formats like interactive infographics and clickable maps help audiences learn about your brand and values while learning about the world. Those in the early stages preferred informational content like infographics and podcasts, while later-stage clients wanted concrete evidence from analyst reports and case studies.
Basic Content Marketing Resources
So, let’s break down the essential resources of content marketing
1. Blog posts/articles
Possibly the leading method of content on the net, blog posts, and articles have much to offer their audience. Detailed written content can drive a lot of organic traffic to your site while notifying customers about your products, brand, and skill on the ground. Long-written content allows brands to match standard queries and searches relevant to their audience by answering questions or teaching concepts.
Also, blog sections are golden opportunities for keyword optimization and gaining inbound links, which helps tremendously with SEO and traffic development. This online content allows writers to include targeted keywords, especially long-tail ones, to increase SERPs’ link ratings.
According to Hub Spot’s latest research, companies that use blogs for content marketing specifically are 13 times more likely to increase their ROI. Another great advantage of blogging is that it is pretty informal to incorporate into most websites.
Blog columns often drive organic traffic by creating content relevant to your audience’s common searches. For example, Harver offers a software program for hiring and recruiting, so his blog focuses on best-practice advice articles.
2. White papers, eBooks, and reports
White papers, eBooks, and reports let brands induce their themes and include more facts. Usually, this type of content tends to be between 3,000 and 5,000 words in length and can usually be downloaded as a PDF. Long-form content has proven to be invaluable to businesses of all kinds. Ultimately, this type of content aims to promote deep industry expertise and knowledge.
eBooks can increase your keywords rankings while collecting information from potential customers and providing valuable information for readers.
White papers and reports may take longer to develop than blogs. Still, statistics indicate they are incredibly effective at getting people’s attention and establishing expertise in any content marketing delivery strategy. According to Survey, about 79 percent of B2B buyers share white papers with coworkers, and eBooks can be shared thousands of times.
Podcasts were not much of a problem a decade ago, but now there are more than 29 million podcast episodes on the airwaves. Over half of US, consumers have listened to at least one episode, and 32% listen to it regularly. Podcasts are a familiar and engaging tactic where you can reach out to users; even people who don’t enjoy reading can get to know your products and brand ideas. In addition, podcasts allow customers to consume content more passively.
For instance, they can listen to a podcast at the gym or while driving a car, but they can’t read a post and do these things. By chance, many content marketing delivery software platforms and solutions are available to promote your podcast.
4. Email newsletter/advocacy campaigns
If your business constantly has new products, updates, or information to share with readers, a steady email newsletter is a form of digital content distribution. And as you’ve seen in the reports mentioned above, email content has the best ROI of content used by B2B and B2C organizations.
The emails are simple, concise, and generally short, making them reasonably easy to create consistently. The key is to give your emails expressive titles so they don’t end up in the spam or trash folder.
Nurturing campaigns happen when you send a series of these emails to your subscribers, then collect information about them to speed up the buying process and tweak your content creation for the better. Often it’s best to create a trigger-based email system that will generate semi-personalized email content based on user behavior.
The video has become an increasingly popular form of content production, mainly because people watch all kinds of media on their smartphones throughout the day.
One of the reasons this form of content is so popular is that it also consumes somewhat passively. Also, you have a better chance of holding the viewer’s attention with a 30-second video clip than with a lengthy article they must read.
Live video is another widespread type of digital content that many brands use to engage with their audience in real time. And according to Facebook’s research, people are involved with live streams three times longer than with other content.
6. Thought leadership or views
People love to hear from experts. It gives them a trustworthy source of information, no matter what topic or industry they’re researching. To jump on the thought leadership bandwagon, you can conduct/post interviews with leaders in the field for tips and helpful information. These interactions can be a blog, podcast interview, video, or even a webinar and can be shared across various content-sharing sites.
7. Social media
Social media platforms are turning into brand-focused search engines. As a result, 40% of consumers have used social media sites to research new companies and products. Furthermore, consumers will likely purchase from active and engaging brands on their social accounts.
Many social channels have launched new features businesses can use to engage their followers further and speed up the sales cycle. For example, on Instagram and Snapchat, you can generate stories or share live chats with your audiences.
Public media networks are top-rated amongst Internet users, and that is where you have most of your potential customers. Through social media, you can post, tweet, share, and dialogue anything, and therefore, it is a great medium to share your content, links to your blogs and website posts, etc.
Webinars are another form of fetching content that can do phenomena to educate customers. B2 B organizations typically use these as they tend to be relatively objective. Webinars have proven highly effective in increasing marketing results, sales, and engagement rates.
According to Click Meeting research, 76% of B2B buyers have purchased after watching a webinar. Webinars need to be exciting and relevant to keep your audience engaged. Most viewers prefer webinars to last between thirty and forty-five minutes.
Classification of Content Marketing Resources
You can also classify content marketing resources in terms of the several platforms it is used on:
- Social media content is anything you post on a social media stage, like Facebook, LinkedIn, or Twitter.
- Owned media content includes whatever you publish on your website, such as web pages, blog posts, and premium content
- Earned media content is any content your brand produces that will be published on a platform you don’t own, including thought leadership pieces. For example, your subject matter professionals might write on industry blogs or press releases. You were designed to encourage journalists to write about your brand.
Content marketing is using content to help meet a marketing objective for your organization. Worthy content has been (and always will be) the basis of a successful marketing strategy. It’s what will drive customers through organic searches and work to convert those leads into paying customers.
In the past, marketers’ options were much more limited regarding branded content. Today, there are numerous options that businesses can choose from to create a marketing mix that best suits their target market.