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The combination of various websites and online tools used to upload, share, and discuss different materials on multiple aspects can remain described as social media. It is now part of our daily life as it helps develop friendships in different places. Additionally, it helps us tell each other our experience stories through connecting.
Social media changes constantly, and it’s hard to say what will happen in the future. Some trends will persist, including increased mobile phone usage for social media access, the emergence of new platforms, and increased use of video content.
Types of Social Media:
Social Networking Sites: They connect users, such as friends, family members, or colleagues. They comprise the likes of Facebook, Instagram, and LinkedIn.
Microblogging Sites: On these platforms, people can send short messages, postings, and updates in real-time.
Media Sharing Sites: Such platforms let people post pictures, multimedia materials, etc. These include YouTube, Instagram, and TikTok, among many others.
Blogs and Forums: Users can compose and distribute longer-form content such as articles and talks through these platforms.
Professional Networking Sites: Such platforms remain developed to connect professionals and facilitate exchanges related to careers. The most used platform for professional networking is LinkedIn.
What is Social Media Tracking?
Social media tracking monitors online conversations and user interactions on social media platforms to understand how the public talks about your brand, products, or services.
How does Social Media Tracking affect E-commerce Businesses?
The power of social media monitoring for e-commerce businesses can be seen in the statistics. According to research, 90% of consumers have said that affirmative reviews influenced their decision to buy a product online. That means nine out of ten people won’t buy an item unless positive reviews are associated. With this, it is evident that social media monitoring is a necessary practice for any e-commerce business.
Steps on how to set up social media tracking
The following steps will walk you through how to set up social media tracking for your business:
Step 1- Choose the best social media tracking tool for your purposes
When looking for a social media monitoring tool, it’s essential to consider what you need the device for. If you’re only interested in tracking mentions of your brand or product, a tool like Hootsuite or Talk Walker will suffice. However, tools like Brand Watch or Digimind will be more suitable if you want more detailed information about online conversations.
Step 2 – Brainstorm Your Search Terms
Once you’ve chosen the proper social media monitoring tool, it’s time to think about the keywords and phrases you want to track. These can be general terms related to your brand or product, specific product names, or hashtags associated with a campaign.
Step 3 – Set up your search in your social media monitoring software
Depending on your chosen tool, enter all your keywords and phrases before setting up any inquiries. Also, ensure the tool allows searching for specific periods or past conversations. Some devices may not allow users to set up searches in this way, so you may need to use a combination of different tools to get the most comprehensive data.
Step 4 – Check Your Streams Regularly
Once you’ve set up your searches, you must check your streams regularly to see what people say about your brand and product. Depending on your business needs, this can be done daily, weekly, or monthly.
Step 5 – Remember to review your search terms and adjust them from time to time
As with any other form of marketing, social media monitoring requires ongoing maintenance. The keywords and phrases you track may need to get adjust as consumer conversations change. Be sure to review your searches regularly and make any necessary changes to keep up with the conversation around your brand.
Social Media Tracking Tools
Description: Hootsuite’s tracking tool is part of its complete suite of social media managing tools. If you were to subscribe to one of their plans, you could also enjoy other aspects, such as scheduling and analytics.
With Hootsuite, you can set up unlimited streams of social media content based on your mentions, selected keywords, hashtags, or locations. Plus, Hootsuite integrates with over 100 apps to help you get more done from your dashboard.
Pricing: 30-day free trial; paid plans start at $99 per month
Socialization of sprouts
Description: Like Hootsuite, Sprout Social’s tracking and arrangement tools are part of its social media administration software. Sprout Social has two distinct features for monitoring and social engagement.
You will get all your mentions and messages on social networks in the smart inbox. With the finding feature, you can search for specific keywords on Twitter or Instagram
Pricing: 30-day free trial; paid plans start at $249 per month
Description: Agora Pulse is a complete social media management tool with scheduling, monitoring, engagement, and analytics features.
Your inbox gathers all your social media mentions, while its heeding feature allows you to engage with relevant comments. Agora Pulse also will enable you to monitor comments on your Facebook and Instagram ads.
Pricing: 30-day free trial; paid plans start at $59 per user per month
Description: Zoho Social is a social network management panel where you can publish and schedule posts, monitor social activities, and analyze your performance on social networks.
In the Zoho Social dashboard, you’ll get real-time updates on how people interact with your brands. It is excellent for events where you might want to track related social media posts and interact with attendees.
Pricing: 15-day free trial; paid plans start at $15 per month
Description: Brand24 is a dominant yet inexpensive tool for those who want to hang out deep into social media observing. Besides the powerful social media platforms, Brand24 also screens blogs, forums, and other sites for mentions of your brand.
Besides collecting your mentions and allowing you to reply, Brand24 analyzes your social media reach, interactions, sentiment, and more.
Pricing: 14-day free trial; paid plans start at $79 per month
Description: Mention is more than just a tracking tool for social media; it also screens indications of your brand through the web, such as on Yelp, Booking.com, TripAdvisor, and Amazon. You can get detail insights and reports of your brand mentions on its custom company plan.
If you link your social media profiles to Mention, you can reply to mentions directly within Mention.
Pricing: 14-day free trial; paid plans start at $49 per month
Description: Rather than discovering individual brand mentions, Keyhole provides trends, insights, and exploration of your preferred hashtags, keywords, or accounts. This makes it better for assembling data and reporting results than replying to your social media mentions.
Pricing: 7-day free trial; paid plans start at $99 per month
Hence, social media tracking can give you insight into what is being said about your brand in real time by collecting publicly available data and organizing it in a way that works for your benefit. Social monitoring tools can also help you increase your e-commerce store’s online awareness. You can also act on what is being said about your business and, in turn, reconnect with potential customers using the same social channels.