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The inbound methodology is growing your business by building meaningful and lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to achieve their goals with you at every stage of their journey.
HubSpot’s complete CRM platform supports the inbound methodology, which includes all the marketing, sales, customer service, and content management software you need to keep customer relationships front and center. These tools are powerful, but they’re even better when used together to help you grow and go to market with the inbound methodology.
By combining inbound methodology with Marketing Tips Planet, you’ll grow your business and get customers buying more, staying with you longer, referring their friends, and telling the world they love you.
Guide to Inbound App
An Inbound app marketing guide is a marketing methodology that creates engaging and relevant content and experiences to attract customers to your brand. It includes creating a professional website with great content, publishing engaging posts on your blog and social media channels, and increasing your website’s ranking on Google.
The philosophy behind inbound marketing is that the more value you can offer users regarding applicable website content, educational resources, and other helpful tools, the more they will gravitate toward your brand.
Inbound is all about creating a customer-centric experience to support this buying process. It’s all about winning over customers by attracting them, and from a dollars and cents perspective, inbound marketing is also more profitable than outbound marketing
Inbound vs. Outbound Marketing
Inbound and outbound marketing are two distinct types of marketing that tend to be defined in contrast to each other.
Outbound marketing, called interruption or push marketing, uses old-school sales practices like print ads, cold calling, email blasts, etc. These tactics aim to get the word out to as many people as possible, expecting some to buy your products. Before inbound marketing gained traction, outbound marketing was the standard practice for businesses.
- 46% of marketers reported a higher ROI with inbound marketing than 12% with outbound marketing.
- 59% of marketers said that Inbound produces higher quality leads than 16% for outbound.
- Companies that rely on the inbound methodology save by empowering them with the correct information—more than $14 for each newly acquired customer.
- Inbound principals cost 61% less on average than outbound leads.
The Inbound App Marketing Guide – Process
The key to inbound marketing success is engaging with customers at every marketing funnel stage, from the primary point of contact to the final purchase. Your promotional efforts should attract people to your brand, convert them into leads, close sales, and delight them long after the purchase.
For that reason, there are four phases to implementing inbound app marketing. First, attract, convert, close, and delight:
- Attract – Generate leads by creating valuable and engaging blog posts, social media posts, and other marketing materials. Sustainable marketing has also become a prevalent inbound marketing method as the demand for green products grows. Try to attract people already interested in your product or niche, as they have the most potential to become customers.
- Convert – Once you’ve attracted strong leads, target them with content that convinces them to become loyal customers. Start by collecting your contact information and personal details. You can do this by using landing pages and CTAs (calls to action) or offering free downloadable content on your site.
- Closing – After converting your prospects to leads, guide them further down the funnel with compelling content that convinces them to purchase.
- Delight: Inbound marketing doesn’t stop after the first purchase. Delight your customers by rewarding them with meaningful interactions and high-quality, informative content. This is critical to building stronger relationships with your audience, establishing trust in your brand, and increasing the reputation and credibility of your business.
Inbound App Marketing Examples
Let’s look at some inbound app marketing examples of different types. These include:
- Infographics, like this one about website usage statistics.
- White papers, such as these articles from the Content Marketing Institute’s White Papers Library.
- EBooks, like these SEMrush eBooks.
- Case studies, like these Google case studies.
- Videos, such as those on Nintendo’s popular YouTube channel.
- Webinars, like these Microsoft webinars.
- Online courses, such as Hub Spot Academy’s digital marketing classes.
- Email newsletters, as exposed in these newsletter ideas.
- Podcasts, like the Slack Work in Progress podcast.
- Social media posts
- Contests and entertainment, like these Nutella recipes.
- SEO, as explained in these SEO tips.
Inbound App Marketing Guide – Plan
As you grow your new inbound marketing strategies, these marketing tactics can help you get started:
Recognize your target market
Take the time to describe and understand your target market – their interests, hobbies, professions, demographic, and geographic info. You can collect this data using website analytics and other marketing mixings. Then, use this information to make buyer personas, imaginary pictures of your customers that you can custom as a reference throughout your marketing plan.
Shaping the proper brand identity
To appeal to and hold the attention of your target market, shape a brand that vibrates with your possible customers. Every feature of your inbound marketing hard work – from your blog to your email. This will display to your audience that your brand addresses their specific desires, and they’ll form a stronger connection with your business.
Create a blog
Creating a blog is one of the finest ways to draw new visitors to your website. To get found by prospective customers, you must post informative content that speaks to their wants and answers their questions. In addition, a high-quality blog founds your brand’s reliable and expertise, building trust among your target audience.
Start guest blogging
Guest blogging is an effective way to encourage your website, as it benefits you arrest the consideration of new members of your goal audience. Begin your guest posting efforts by contacting other blogs within your niche.
Get inspired with your blog
While blogging is a countless practice, it isn’t the only content marketing way you’ll want to include in your inbound marketing strategy. It would help to look into other content methods, such as eBooks, podcasts, videos, webinars, and more.
Optimize for SEO
The final goal of improving your search engine optimization (SEO) is to lift your content’s presentation on search devices.
- Consider SEO and content marketing as sides of the same inbound marketing coin.
- To improve your SEO, be sure to:
- Conduct keyword research to place high-volume key phrases.
- Use long-tail keywords to mark a related audience inside your place.
- Consist of internal links between your blog and website.
- Find chances to put backlinks on external web pages that lead to your site.
Post on social media
Social media platforms are also crucial inbound marketing means for illustrating organic traffic to your brand. Begin by thinking about which platforms your audience is using. Whichever platforms you choose, pull users to your brand by creating personal networks with possible customers. Then, post content related to their benefits and wants and get involved with them in the comments section.
Collaborate with influencers
Another inbound social media marketing strategy is to leverage influencer marketing. Influencers have built a strong reputation and following on social media usually focused on a particular. To benefit from the large following of these social media stars, develop relationships with influencers relevant to your business goals.
Cooperate with your viewers
Inbound marketing means appealing to users as much as possible. Therefore, in addition to answering user comments on social media, you should find other chances for conversation. Cooperating with customers will make your brand feel handy, trustworthy, and personal.
Create powerful email campaigns
The most operative email marketing offers genuine value through skilled info, actionable advice, or free content. Email newsletters are inbound marketing because they educate and notify while driving traffic to your website or blog. As you start to appeal to more customers, the process of division and targeting becomes increasingly complex. Therefore, taking advantage of marketing automation tools to gather and sort your customer data is crucial.
Offer free value
A common theme in inbound marketing is that offering free value goes a long way. Through informative blog posts, downloadable eBooks and whitepapers, free online courses, and webinars, thorough and detailed content marketing attract customers to your brand by promising value from the beginning.
In essence, inbound marketing lets your business draw and engage with customers to build trust and deliver value. It is a customer-focused plan designed to extend a customer’s bond with your company over time.
The quality of your content is critical to achieving successful inbound marketing results. It has to be entertaining, informative, and valuable to your customers.
Content that is too commercial or focused on promoting your business will fail. Put customer needs first; your inbound marketing strategy will turn prospects into customers for life.